#VoiceFirst: Ready Your Content to Serve 50% of Global Searches

Parent Track: 
Site Building
Audience: 
All Attendees

Get your enterprise content ready to serve the voice-based search

Last heard, 20% of searches on Google were voice searches, and they are set to be 50% by 2020. Last year Amazon Echo was the bestselling product on Christmas on Amazon and Google home were mostly sold out.

If enterprises want to still connect with customers, they have to prepare their content for the voicebots. This means structuring and organizing your content in a way that is usable by voicebots and other AI-powered assistants. 

Join the session to understand what 'voice-first' means for content creators and e-commerce platforms, and how to respond to these trends.

Key Takeaways:

  • Why a voice content strategy is critical for enterprises
  • The differences between voice-based and web-based content, and how that affects user experience
  • The basics of optimizing your content for voice search
  • Why bots should be your next strategic investment

You can find my last talk video on https://www.youtube.com/watch?v=7zRR2of5s8s

Speakers