Search Engine Optimization for 2018 and beyond

Parent Track: 
Site Building
All Attendees

Search Engine Optimization has come a long way. From the early days of cramming every single possible word into the keywords meta tag, to the dozens of competing standards, to contemporary practices involving JavaScript, optimizing a site's searchability can be quite confusing.

In this presentation I'll show some of the best practices today and highlight some of the directions that the search industry is moving towards.