What is user journey mapping and why should I care?
Understanding user journey maps will help you analyze a person's feelings, thoughts, and touchpoints as they move through different stages of a process. This is a user experience exercise that evaluates the behavior of users and the emotional impact on them during a series of tasks. Incorporating a user persona and other user research helps identify areas where we can improve user experience. These efforts can lead to more efficient and higher converting digital experiences.
User journey mapping is sometimes confused with user story mapping and user workflows, which is something clarified in this presentation. We will define each of these tools and evaluate their application with examples.
- Create user personas and user journey maps
- Identify how journey maps differ from user story mapping and user workflows
- Improve website usability, human processes, and overall success with these tools
The audience for this presentation is broad and can include: user experience designers, developers, marketing strategists, and business analysts.
No prior knowledge or prerequisites are needed to attend or gain value from this presentation. However, it will help to have a basic understanding of human behavior, conversion funnels, business goals, analytics, and user research.
- This presentation was recently given at AUSA on July 16, 2019: https://vimeo.com/348632395 or https://youtu.be/7JcTrhHwrzk
- The slides for the presentation are here: http://bit.ly/ausa-2019-user-journey-mapping
- An older version of this presentation was also given at Baltimore DrupalCamp on Oct. 12, 2018: https://www.bmoredrupal.com/2018-baltimore-drupalcamp/sessions/what-are-...
- You can see a recording here: https://youtu.be/Q5Y0uXTMquA
- The slides for the older presentation are here: http://bit.ly/ut-user-journeys
I am currently a Solutions Architect. A fancy way of saying that I create technical build plans for large software projects. I have a natural predisposition to solve problems in addition to an engineering background... I originally studied to be a mechanical engineer, then cultivated an interest in web programming. Early in my career, I found great value in staying current with programming technologies, but also the need to develop other skills to maintain applicability later in life. I love business and sales in addition to technology and user experience. My main day-to-day focus is on research, writing, information architecture, system design, and user experience design.